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LACP 2009 Impact Awards Strategic Communications Competition Results

Category Winners
2009 Impact Awards Strategic Communications Competition

LACP 2009 Impact Awards Strategic Communications Competition WinnerThe 2009 Impact Awards Strategic Communications Competition debuted with a large number of submissions representing a broad range of industries and organizational sizes. More than 100 entries representing upwards of half a dozen countries were received, so competition was exceptionally tough. 

The following table details all 2009 Impact Awards winners.  To view details about each entry, simply click on the firm's name.

Competition-Wide Winners and Honorees

People

Best VP / SVP / EVP /
C-Level Executive
 

American Express


“Employee Flashmobs Rebuild Organizational Trust at American Express”

Best Ad / Creative /
MarCom Team
 

American Specialty Health


“Engage! Creative Group: The Marketing Communications Arm of American Specialty Health Incorporated (ASH)”

Best Marketing-Communications Team
 

Jefferson National


“Jefferson National Marketing Communications Team: Changing Industry Perceptions to Create a Category Leader”

Best Human Resources Individual
 

American Express


“Communications is the New Community for American Express Human Resources”

Practices

Best Use of Research
and/or Measurement
 

Cisco Systems


“Cisco's New Communications Intelligence Platform”

Best Use of Internet /
New Media
 

Seattle City Light


“Shrinking Bigfoot”

Best New PR Product / Process / Service
 

Cicero Comunicacion


“Cicero Comunicacion: A Web-Based Measurement Tool”

 
Programs Corporate Citizenship

Best Environmental Responsibility Communications Program

Healthfirst


Healthfirst's Green Initiative

Best Community
Relations Program
 

Polish National Bureau
for Drug Prevention

Partner of Promotion

“Don't Drug Drive! Drugs Turn Off Your Brain.”

Best Social Responsibility Communications Program
 

Yum! Brands


The World Hunger Relief 2009 Campaign

Best Corporate Communications / PR Program

Yum! Brands


The Yum! Brands 2008 Online Annual Report

Sales and Marketing

Best Social Media Communications Program
 

El Pollo Loco
The Rogers Group

The El Pollo Loco “Taste the Fire Challenge” Campaign

Best Business Turnaround Communications Program
 

Landis + Gyr
FD

“Landis + Gyr: An Industry's Most Recognized (Re)Brand”

Best Overall Organizational Communications Program
 

Polish Agency for Enterprise Development
Partner of Promotion

“E-Business? Poland Can Do It!”
 

Best Business Development Comms. Program
 

Sanofi-aventis
LaVoie Group

“Sanofi-aventis Who?”

Professional

Best Human Resources
Communications Program
 

The Lubrizol Corp.


“The Lubrizol Corporation Breaks a Record for United Way”

Best Legal
Communications Program
 

Baker & McKenzie
zunpartners incorporated

“A Communications Partnership for Growth”

Best Internal
Communications Program
 

Yum! Brands Inc.


The iCHING Internal Communications Program

Best Marketing-Communications Program
 

Polish Agency for Enterprise Development
Partner of Promotion

“E-Business? Poland Can Do It!”
 

Partnerships

Best Company-Related Foundation Program
 

Office Depot Foundation
JKG Group

“The Office Depot Foundation: Listen, Learn, Care”

Best Industry-Exclusive
Agency
 

LaVoie Group


“LaVoie Group: Adapting, Changing and Renewal in a Volatile Economic Climate”

   

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