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LACP 2009 Impact Awards Strategic Communications Competition Results

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LACP 2009 Impact Awards Strategic Communications Competition Results


LACP 2009 Impact Awards Strategic Communications Competition Winner

Project Highlights:
 
Company Name: Yum! Brands Situational Analysis:
Project Name: The Yum! Brands 2008 Online Annual Report Yum! Brands is a Fortune 300 company operating in over 110 countries and territories around the globe. Aside from Yum! Itself, we represent seven divisions: Yum! Restaurants International. Yum! China and the brands - KFC, Taco Bell, Pizza Hut, Long John Silver's and A&W. For the first time in our 11 year history as a company we presented our Annual Customer Mania Report electronically.
Key Achievement(s): ▪ The 2008 Annual Customer Mania Report was Yum's first ever online Annual Report, making it a more immediate way to connect with our shareholders and employees.

▪ By going online, we have saved the company about a million dollars in production fees as well as trees!

▪ For the first time, 100% of the creation and production of this report was done by our in-house teams of talented designers, writers and video producers.

Supporting URL(s): http://www.yum.com/annualreport/ 
Award(s) Garnered: Winner − Best Corporate Communications/PR Program

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