It is LACP's goal to help facilitate discussion of best-in-class practices in communications and recognize those who demonstrate exemplary communications behaviors.
As part of this goal, LACP hosts both a free monthly newsletter distributed on e-mail as well as quarterly competitions that target various disciplines within the communications field. Further LACP offers membership to PR pros interested in better developing their communications skills and interested in tapping into a center of online PR resources. Additionally, LACP facilitates the sharing of ideas and expertise among PR professionals through its complimentary discussion boards. LACP's PR Scope, the Media's White Book for News Sources, provides PR pros with the opportunity to improve their visibility to news media by listing themselves and their organization's subject matter experts in an online news source directory. Finally, LACP provides guidance to communications professionals looking to improve their publicity materials by offering written evaluations as well as to those currently attending college/university through student programs.
COMPETITIONSThe quarterly competitions routinely include hundreds of entries from some of the most well-recognized organizations throughout the world. Entries came from organizations in the top 10 of the Fortune 500 to non-profits aiding individual communities, and sectors represented in the competition ranged from healthcare, technology, and utilities to financial services, chemicals, and charitable foundations. The competition schedule routinely follows a seasonal pattern:
Reminders and entry forms can be downloaded at http://www.lacp.com/competition
NARRATIVE EVALUATION SERVICES
LACP has a strong reputation for its narrative evaluation services, which focuses on a three-dimensional analysis of communications materials and campaigns. The highlights of the analysis includes:
▪ A marked-up edition of the materials submitted for review.
▪ A narrative audio commentary of the judging staff's recommendations.
▪ A printed executive summary of the staff's perceptions and suggestions.
Details about the service can be found at LACP's web site at http://www.lacp.com/commentary
BEST PRACTICES REPORTS
LACP develops several reports annually that focus on the best practices within certain disciplines. Examples include the annual report best practices report and the employee communications best practices report, both of which have become staples within the communications industry. Details about these reports can be found at http://www.lacp.com/catalog
LEADERSHIP
LACP is headed by an accredited communications veteran with more than a dozen years of corporate, product, employee, and technology communications experience namely with Fortune 500 and Fortune 1000 organizations. LACP's staff exhibits a variety of talents across a broad range of communications disciplines. We also rely on a network of other communications professionals to provide us with niche-specific insights into public relations.
LEGAL INFORMATION: Fortune 500 is a registered trademark of Fortune Magazine. All entries become property of LACP LLC unless otherwise arranged. All entrants agree to waive LACP LLC of all liability pertaining to the conduction of its competitions and related programs. International entrants are responsible for all customs duties and taxes.
