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Project Name: |
“Jefferson National Marketing Communications Team: Changing Industry Perceptions to Create a Category Leader” |
Picture this: a highly complex product, an extremely competitive marketplace and a hard-to-reach target audience with a strong aversion to your product. Jefferson National face all three challenges head-on by developing an innovative marketing strategy based on an unprecedented web-based approach for direct marketing Variable Annuities, quickly changing industry perceptions and creating a category leader. |
