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LACP 2009 Impact Awards Strategic Communications Competition Results

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LACP 2009 Impact Awards Strategic Communications Competition Results


LACP 2009 Impact Awards Strategic Communications Competition Winner

Project Highlights:
 
Company Name: Jefferson National Situational Analysis:
Project Name: “Jefferson National Marketing Communications Team: Changing Industry Perceptions to Create a Category Leader” Picture this: a highly complex product, an extremely competitive marketplace and a hard-to-reach target audience with a strong aversion to your product. Jefferson National face all three challenges head-on by developing an innovative marketing strategy based on an unprecedented web-based approach for direct marketing Variable Annuities, quickly changing industry perceptions and creating a category leader.
Key Achievement(s): ▪ Change industry perceptions and create a category leader by developing an unprecedented, web-based approach for direct marketing Variable Annuities

▪ Engineer an award-winning web site that took top honors four times in four months.

▪ Maintain thought leadership position and steady levels of media coverage by moving PR campaign in-house.

Supporting URL(s): http://www.jeffnat.com/240/awards.cfm

http://www.jeffnat.com/media/pressreleases.cfm

http://www.jeffnat.com/media/newscoverage.cfm 

Award(s) Garnered: Winner − Best Marketing-Comms. Team

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