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LACP 2009 Impact Awards Strategic Communications Competition Results

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LACP 2009 Impact Awards Strategic Communications Competition Results


LACP 2009 Impact Awards Strategic Communications Competition Winner

Project Highlights:
 
Company Name: Yum! Brands Situational Analysis:
Project Name: The World Hunger Relief 2009 Campaign World Hunger Relief is the world's largest private sector hunger relief effort, spanning 110 countries, 36,000 KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W All-American Foods restaurants and over one million employees, to raise awareness, volunteerism and funds for the United Nations' World Food Programme (WFP) and other hunger relief agencies.
Key Achievement(s): ▪ Keep associates informed of progress, news and celebrity participation.

▪ Increase associate volunteerism to 6 million hours.

▪ Increase fundraising to raise $22.5 million in cash-in-kind.

Supporting URL(s): http://www.fromhungertohope.com 
Award(s) Garnered: Winner − Best Social Responsibility Communications Program

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