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Company Name: |
American Express |
Situational Analysis: |
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Project Name: |
“Employee Flashmobs Rebuild Organizational Trust at American Express” |
Using a series of “flashmobs” and a “Choose your own success adventure” e-Book, Ed Gilligan, Vice Chairman of American Express, and his team used communications to build trust amongst employees after the company's largest reorganization in a decade. |
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Key Achievement(s): |
▪ Increased employee engagement metrics affecting organizational trust, as supported by employee focus group results. ▪ Created direct dialogue between Vice Chairman, Ed Gilligan, and employees. ▪ The campaign's positive impact was also evident through improved click-through rates on Ed's blog and increased attendance with each incremental Flashmob. |
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Supporting URL(s): |
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Award(s) Garnered: |
Winner − Best VP/SVP/EVP/C-Level Executive Honors − Best Internal Communications Program Honors − Best Corporate Communications/PR Program Honors − Best Use of Internet/New Media Honors − Best Social Media Comms. Program |
