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Project Highlights:
 

Company Name:	American Express	Situational Analysis:
Project Name:	“Communications is the New Community for American Express Human Resources”	Gabriella (Gaby) Giglio, Senior Vice President of Human Resources at American Express, needed a communications program that would Inspire HR employees to embrace change and welcome the “New Normal” of the global recession of 2009. Her “New New” campaign comprised of eight postcards did exactly this for more than 500 employees in 35 cities around the world.
Key Achievement(s):	▪ The campaign reversed negative employee engagement trends in HR and increased satisfaction to more than 80%. ▪ The postcards quickly became a cultural symbol for HR -- with more than 70% of employees voluntarily posting the postcards in their workspaces.
Supporting URL(s):
Award(s) Garnered:	Honors − Best VP/SVP/EVP/C-Level Executive Honors − Best Corporate Communications/PR Program Honors − Best Human Resources Program Winner − Best Human Resources Individual

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