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Company/Agency Name: |
Polish National Bureau for Drug Prevention /
Partner of Promotion |
Situational Analysis: |
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Project Name: |
“Don't Drug Drive! Drugs Turn Off Your Brain.” |
In 2009 The Polish National Bureau for Drug Prevention decided to face the problem of teenagers drug driving. The teens research showed that young people in Poland are not aware that drug driving is as dangerous as drink driving. Therefore it was necessary to conduct the effective educational campaign. As the result the program Don't drug drive! Drugs turn off your brain turned out to be a great success. Due to the dynamic media relations supported by shocking visualizations we encouraged young drivers and their passengers to discuss the problem of drug driving and to reflect on their own behavior. |
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Key Achievement(s): |
▪ Obtained
$2 million worth of PR/advertising space for free ▪ Broadcasting campaign's
TV spot throughout Europe ▪ 47 media partners |
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Supporting URL(s): |
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Award(s) Garnered: |
Winner − Best Community Relations Program Honors − Best Corporate Communications/PR Program |
