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LACP 2009 Impact Awards Strategic Communications Competition Results

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LACP 2009 Impact Awards Strategic Communications Competition Results


LACP 2009 Impact Awards Strategic Communications Competition Winner LACP 2009 Impact Awards Strategic Communications Competition Winner

Project Highlights:
 
Company/Agency Name: Polish Agency for Enterprise Development /
Partner of Promotion
Situational Analysis:
Project Name: “E-Business? Poland Can Do It!” E-business is one of the main pillars of Innovative Economy Operational Programme  established from the structural funds and serviced by the Polish Agency for Enterprise Development. According to Polish SMEs poor awareness and profound afraids to engage in innovative solutions, the PAED designed campaign with mission to educate and to encourage the potential beneficiaries. The goal was to reach glowing absorption for e-business, through presenting wide range of possibilities engendered by grant programs. Thanks to various communication tools like virals and barcamps, 500 articles were published during 12 months of PR-activities.
Key Achievement(s): ▪ Raise social awareness about e-business

▪ Creating the most popular vortal for traders

▪ Tenfold growth of the grant proposals

Supporting URL(s):  
Award(s) Garnered: Winner − Best Overall Organizational Communications Program

Winner − Best Marketing-Comms. Program

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