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Category Winners
2008 Impact Awards Strategic Communications Competition

The 2008 Impact Awards Strategic Communications Competition debuted with a large number of submissions representing a broad range of industries and organizational sizes. More than 100 entries representing upwards of half a dozen countries were received, so competition was exceptionally tough. 

The following table details all 2008 Impact Awards winners.  To view details about each entry, simply click on the firm's name.

Competition-Wide Winners and Honorees

People

Best VP/SVP/EVP/C-Level Executive
 

American Express



“Ed Gilligan's B:log for American Express”

Best Director-Level Executive

 

TRICARE Management Activity


TRICARE Communications & Customer Service

   
Practices

Best Use of Research
and/or Measurement
 

US Army
Weber Shandwick

“Army Athletes Achieve Gold Medal Mission”

Best Use of Broadcasting
(TV and/or Radio)
 

US Army
Weber Shandwick

“Army Athletes Achieve Gold Medal Mission"

Best Use of Internet/
New Media
 

Contra Costa Mosquito & Vector Control District

“Creating an Online Pesticide Spray Notification System Using an Online Newsletter Service”

Best Business Turnaround Communications Program
 

FD


“290% Great Than Expected: A Campaign to Maximize Returns to Enron's Creditors”

Programs Corporate Citizenship

Best Corporate Communications/
PR Program

Omni Hotels
Weber Shandwick

“Omni Hotels Goes Phone Book Free”

Best Environmental
& Social Responsibility Communications Programs

KPMG LLP


KPMG's “Going Green” Campaign


KPMG's "Family for Literacy" Program

Best Sustainability Communications Program
 

Cognis GmbH


“Lights at Green -- Communicating the Cognis Sustainability Strategy”

Best Overall Organizational Communications Program
 

TRICARE Management Activity

TRICARE Communications & Customer Service

Sales and Marketing

Best Sales
Communications Program
 

Omni Hotels
Weber Shandwick

The Omni Fort Worth Hotel Launch
 

Best Marketing-Communications Program
 

Omni Hotels


Omni Hotels Kids' Suites
 

Best Customer Service Communications Program
 

BP Energy Company


“BP Energy Insights”
 
 

Best Business Development Communications Program
 

Turk Telekom
Bersay

Turk Telekom's Education Software: “Vitamin”

Professional

Best Legal Communications Program
 

AMERIGROUP Corporation


AMERIGROUP Corporation Illinois Litigation

Best Investor Relations Program
 

Lumber Liquidators
FD

“A Hard Sell for Hardwood Flooring: Lumber Liquidators Nails It”

Best Internal Communications Program
 

KPMG LLP


KPMG's Ethics Communications Program

Best Finance Communications Program
 

Tropicana Entertainment
FD

“All In” -- A Communications Campaign to Support the Chapter 11 Restructuring of Tropicana Entertainment, LLC

Partnerships

Best Small PR Agency
 

Rx Communications Group


Rx Communications Group: Best Small PR Agency/Practice of 2008

 

Best Industry-Exclusive Agency

LaVoie Group


“LaVoie Group: The Acknowledged Leader in Life Science Communications”

 

Best Boutique PR Agency
 

Carter Public Relations


“Shattering the Mold:

Best Boutique Agency”

 

 

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