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Project Highlights:
 

Company Name:	TRICARE Management Activity	Situational Analysis:
Project Name:	TRICARE Communications & Customer Service	As director of the Communication and Customer Service (C&CS) directorate, Ms. S. Dian Lawhon leads the way in ensuring that 9.2 million uniformed services, retirees and their families are educated about their TRICARE benefits. The communications team at C&CS is comprised of Web services, public affairs, publications, customer service and special projects/research and analysis. Under the direction of Dian Lawhon, 2008 was a watershed year as C&CS and its contract, defense and government partners rocketed to a new level of communications that impact beneficiaries where they live, work, and play through Internet tools such as blogs, videos, profile-driven Web sites, social awareness campaigns, podcasts, e-alerts, widgets and social media.
Key Achievement(s):	▪ Lead efforts to provide TRICARE education to 9.2 million beneficiaries through a comprehensive communications program. ▪ Lead successful implementation of new communications technologies and techniques. ▪ Lead expansion of partnering efforts to increase reach of communications.
Supporting URL(s):	http://www.tricare.mil http://www.tricare.mil/pressroom http://www.thatguy.com
Award(s) Garnered:	Winner − Best Director-Level Executive

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