                   
Project
Highlights:
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Company/Agency Name: |
Omni Hotels /
Weber Shandwick |
Situational Analysis: |
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Project Name: |
“Omni Hotels Goes Phone Book Free” |
During the summer of 2008, Omni Hotels evaluated the use of phone books at its properties and determined that today's guests are less likely to use them. Instead, travelers are more accustomed to seek information online or ask a knowledgeable local resource. Omni Hotels and Weber Shandwick estimated that Omni would save the following resources typically needed to produce the 60,000 phone books the hotels receive each year:
▪ 217 barrels of oil per year
▪ 760,200 gallons of water per year
▪ 445,260 kilowatts of energy per year
Based on this information, Omni Hotels determined it would initiate a
campaign to eliminate phone books from all of its properties across the country. |
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Key Achievement(s): |
▪ Omni Hotels eliminated phone books and conserved environmental resources while continuing to meet and exceed guest expectations. ▪ The initiative resulted in more than 52 print, online and broadcast hits and 34,556,361 impressions in outlets such as the NBC TODAY Show, USA TODAY and The Dallas Morning News. ▪ The luxury hotel brand also received positive feedback on the program from guests as well as others in the hospitality industry. |
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Supporting URL(s): |
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Award(s) Garnered: |
Honors − Best Environmental Responsibility Communications Program Winner − Best Corporate Communications/PR Program |
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