|
Project Name: |
“290% Great Than Expected: A Campaign to Maximize Returns to Enron's Creditors” |
In August 2007, Enron's board of directors for the bankrupt estate engaged FD to
build a significant litigations communications campaign to highlight its
multi-billion dollar lawsuit against Citigroup - the greatest liability to
Enron's creditors in the largest bankruptcy in history.
Enron recognized that the estate distribution could not be finalized until
Citigroup settled or the courts rendered judgment. However, the latter could
take years, preventing creditors from accessing billions of dollars. In an
unprecedented intersection of legal and corporate communications, FD
successfully developed and executed this campaign to exert pressure on Citigroup
to reach settlement and maximize creditor returns. |
