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View thumbnails of award-winning entries participating in LACP's Winners' Gallery.



Visit the complete list of the Top 100 PR Campiagns of 2004.



Review the top-performing agencies from this year's Magellan Awards Competition.

 


TOP PR CAMPAIGN AGENCIES OF 2004

Minimum Number of
Winning Entries Required for
"Top Agency" Consideration:

3

Mean Score of Agencies' Winning Publicity Campaigns:

92.53
This score would place any given
publicity campaign within the Top 10%
of 300+ entries judged this year.




Platinum

Edelman Communications
New York, NY

Average Winning Score: 95
Agency Web Site
Georgia-Pacific Corp.
Edelman Communications

The Brawny Man Makeover

 
Hershey Foods Corp.
Edelman Communications

Hershey's Ice Breakers Liquid Ice Product Launch
Hershey Foods Corp.
Edelman Communications

Hershey Kisses Filled with Caramel Campaign


Gold

XEO GmbH
Duesseldorf, Germany

Average Winning Score: 94.67
Agency Web Site
Cognis
XEO GmbH

Cognis Agro Solutions Campaign

 

Cognis
XEO GmbH

Cognis Corporate Campaign

 

Cognis
XEO GmbH

Cognis Textile Technology Campaign



Silver

Haberman and Associates
Minneapolis, MN

Average Winning Score: 94.33
Agency Web Site

Volvo Cars of North America
Haberman and Associates



The US Launch of Your Concept Car Campaign

 

Volvo Cars of North America
Haberman and Associates / Fitzgerald Brunetti Productions

The Volvo for Life Awards


 

Volvo Cars of North America



Volvo Drive for Life Days


 



Bronze

Text 100
Seattle, WA and Rochester, NY

Average Winning Score: 90
Agency Web Site

Xerox Corp.
Text 100

“From Blank Page to Breakthrough: Launching Xerox's Next-Generation Products” Campaign

Xerox Corp.
Text 100

“Help! My Office is Obsolete!” Makeover Contest


 

Xerox Corp.
Text 100

Xerox Global Services Thought Leadership Campaign


 



Honors

The Hoffman Agency
San Jose, CA

Average Winning Score: 88.67
Agency Web Site

IPASS

The Hoffman Agency

Connecting IPASS Around the World Campaign
Philips Semiconductors

The Hoffman Agency

Increasing Media Mindshare for Philips Semiconductor Campaign
Powerhouse Technologies
The Hoffman Agency

Creating Media Mindshare for Migo Campaign

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