| Company/Agency Name: | Hershey Foods Corp. / Edelman Communications |
| Company/Agency Web Site: | www.hersheys.com / www.edelman.com |
| Company Ticker Symbol: | HSY |
| Annual Revenue: | $1+ Billion |
| Employee Base: | 10,000+ Employees |
| Project Name: | Hershey's Ice Breakers Liquid Ice Product Launch |
| Competition Category: | Product/Service Communications |
| Award Garnered: | Silver |
| Top 50 Rank: | 16 |
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