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Project Highlights:
 
Company/Agency Name:Philips Semiconductors /
The Hoffman Agency
Company/Agency Web Site:www.semiconductors.philips.com  /  www.hoffman.com
Company Ticker Symbol:PHG
Annual Revenue:$1+ Billion
Employee Base:10,000+ Employees
Project Name:Increasing Media Mindshare for Philips Semiconductor Campaign
Competition Category:Organizational Communications
Award Garnered:Honors
  

Judging Results

First Impression:

17

 out of 20
Communications Goal(s) Clarity:

9

 out of 10
Target Audience Definition:

9

 out of 10
Key Messaging:

9

 out of 10
Campaign Execution:

18

 out of 20
Campaign Results:

26

 out of 30
Total Score:

88

 out of 100


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