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Project Highlights:
 
Company/Agency Name:Hershey Foods Corp. /
Edelman Communications
Company/Agency Web Site:www.hersheys.com  /  www.edelman.com
Company Ticker Symbol:HSY
Annual Revenue:$1+ Billion
Employee Base:10,000+ Employees
Project Name:Hershey Kisses Filled with Caramel Campaign
Competition Category:Product/Service Communications
Award Garnered:Bronze
Top 50 Rank:23
  

Judging Results

First Impression:

19

 out of 20
Communications Goal(s) Clarity:

10

 out of 10
Target Audience Definition:

9

 out of 10
Key Messaging:

9

 out of 10
Campaign Execution:

17

 out of 20
Campaign Results:

29

 out of 30
Total Score:

93

 out of 100


 

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