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Top Winners:
Supplemental Categories |
HOW THE COMPETITION WAS JUDGED
INTRODUCTION
The competition was judged by a field of communications
professionals affiliated with LACP. Their expertise spans a
broad spectrum of PR functions ranging from corporate, executive,
and internal communications for Fortune 500 organizations to
product, service, and non-profit publicity expertise. Judges
are screened to ensure that there are no conflicts of interest.
COMPETITION CLASSES
Award results are based on the judging of submissions within
peer-level competition classes. Competition classes are
established to create the most level playing field possible between
entries. They are determined according to company size, annual
revenue, and other pertinent factors included on the entry form.
SCORING
Scoring is derived according to a proprietary judging system
developed by LACP, which assigns point values to various criteria of
an entry. The Competition Scorecard provides further
details on these criteria as well as the scores earned. A composite
score, based on a 100-point scale, is then determined by summing the
results of all judging criteria.
Narrative descriptions can be correlated to an entry’s scores
according to the following chart:
|
Point Scale |
|
|
0-10 |
0-20 |
0-30 |
0-100
(Total Score) |
Narrative Description |
|
10 |
19-20 |
28-30 |
91-100 |
Outstanding –
Among the Best Ever |
|
9 |
17-18 |
25-27 |
81-90 |
Excellent –
Among the Competition’s Best |
|
8 |
15-16 |
22-24 |
71-80 |
Very Good –
Extraordinary Performance |
|
7 |
13-14 |
19-21 |
61-70 |
Good – Strong
Performance |
|
6 |
11-12 |
16-18 |
51-60 |
Slightly Above
Average |
|
5 |
9-10 |
13-15 |
41-50 |
Average |
|
0-4 |
0-8 |
0-12 |
0-40 |
N/A |
The entry with the highest total score within its competition
class is presented with the Platinum Award. The entries with
the second-, third-, and fourth-highest total scores within their
competition class garner the Gold, Silver, and Bronze Awards,
respectively. In the event of a tie, multiple awards are
distributed per award level.
Honorable Mentions are earned by entries not scoring within the
top four award levels of any given competition class but achieving a
minimum score of 75.
TOP 50
Top 50 awards are given to the highest-scoring entries regardless
of competition class. Ties are broken by weighting various judging
criteria according to overall importance. |
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The 2003 Magellan Awards Publicity Campaign Competition drew
an unprecedented number of materials representing a broad range of
industries and organizational sizes. More than 300 entries were
submitted, so competition was exceptionally tough.
