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Publicity Campaign Highlights:
 

Company Name:	Altria/Flowers Communications Group
Company Web Site:	www.altria.com
Employee Base:	1,000 - 10,000 Employees
Annual Revenue:	$1+ Billion
Project:	"Know Your Money" - Altria Group, Inc.
Field of Competition:	Community Relations - Corporate/For-Profit
Award Garnered:	Gold
Top 50 Rank:	4
Judging Results
First Impression:	18  out of 20
Communications Goals Clarity:	8  out of 10
Target Audience Definition:	9  out of 10
Key Messaging:	9  out of 10
Campaign Execution:	18  out of 20
Campaign Results:	25  out of 30
Total Score:	87  out of 100

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