Publicity Campaign Highlights:
 

Company Name:	Hershey/Edelman
Company Web Site:	www.edelman.com
Employee Base:	10,000+ Employees
Annual Revenue:	$1+ Billion
Project:	"World's Largest Hershey's Kiss" Campaign
Field of Competition:	Product/Service Communications - Consumer
Award Garnered:	Platinum
Top 50 Rank:	1
Judging Results
First Impression:	18  out of 20
Communications Goals Clarity:	9  out of 10
Target Audience Definition:	9  out of 10
Key Messaging:	9  out of 10
Campaign Execution:	18  out of 20
Campaign Results:	27  out of 30
Total Score:	90  out of 100