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Publicity Campaign Highlights:
 
Company Name: LifeScan, Inc.,
a Johnson & Johnson Company
Company Web Site: www.lifescan.com
Employee Base: 1,000 - 10,000 Employees
Annual Revenue: $100 Million - $1 Billion
Project: OneTouch® UltraSmart™ Blood
Glucose Monitoring System Launch
Field of Competition: Product/Service Communications - Consumer
Award Garnered: Silver
Top 50 Rank: 30
   

Judging Results

First Impression:

17

 out of 20
Communications Goals Clarity:

9

 out of 10
Target Audience Definition:

8

 out of 10
Key Messaging:

9

 out of 10
Campaign Execution:

17

 out of 20
Campaign Results:

25

 out of 30
Total Score:

85

 out of 100










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