          
      
Publicity Campaign
Highlights:
| Company Name: |
LifeScan, Inc.,
a Johnson & Johnson Company |
| Company Web Site: |
www.lifescan.com |
|
Employee Base: |
1,000 - 10,000 Employees |
|
Annual Revenue: |
$100 Million - $1 Billion |
|
Project: |
OneTouch® UltraSmart™ Blood
Glucose Monitoring System Launch |
|
Field of Competition: |
Product/Service Communications - Consumer |
|
Award Garnered: |
Silver |
| Top 50 Rank: |
30 |
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Judging Results |
| First Impression: |
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| Communications Goals Clarity: |
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| Target Audience Definition: |
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| Key Messaging: |
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| Campaign Execution: |
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| Campaign Results: |
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| Total Score: |
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