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Publicity Campaign Highlights:
 

Company Name:	LifeScan, Inc., a Johnson & Johnson Company
Company Web Site:	www.lifescan.com
Employee Base:	1,000 - 10,000 Employees
Annual Revenue:	$100 Million - $1 Billion
Project:	OneTouch® UltraSmart™ Blood Glucose Monitoring System Launch
Field of Competition:	Product/Service Communications - Consumer
Award Garnered:	Silver
Top 50 Rank:	30
Judging Results
First Impression:	17  out of 20
Communications Goals Clarity:	9  out of 10
Target Audience Definition:	8  out of 10
Key Messaging:	9  out of 10
Campaign Execution:	17  out of 20
Campaign Results:	25  out of 30
Total Score:	85  out of 100

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