ANNUAL REPORT FEATURE | AVERAGE ANNUAL REPORT | COMMENTS |
Language | Casual | ![Annual Report Scale](img4A.gif) | Formal |
| An ideal editorial style—professional yet personal. |
Graphical Readability | High Contrast | ![Annual Report Scale](img4C.gif) | Low Contrast |
| Very easily readable by non-technical readers. |
Artwork Quality | High | ![Annual Report Scale](img4E.gif) | Low |
| Outstanding graphics unique to publication content. |
Layout Quality | High | ![Annual Report Scale](img50.gif) | Low |
| Unique to company and its culture. |
Writing Quality | High | ![Annual Report Scale](img50.gif) | Low |
| Very well written, personable. |
Level of Engagement | High | ![Annual Report Scale](img4E.gif) | Low |
| Implicit through straightforward comms. |
Brand Messaging | Overt | ![Annual Report Scale](img4A.gif) | Inevident |
| Well woven into content. |