The 2007 Spotlight Awards Print, Video & Web Communications Competition drew an unprecedented number of submissions representing a broad range of industries and organizational sizes. More than 900 entries were received, so competition was exceptionally tough.

Communications materials were judged in peer-level competitions, which are described in the classes below.  To view the winners for each competition, simply click on the class name.  A winners' gallery profile is available for winning annual reports whose entry form indicated participation.

Special Achievement Category Winners   Platinum Merck KGaA  XEO GmbH Merck KGaA Annual Report 2006 Gold Alsea  Milenio 3 “What's Next?” Silver IHG  IHG 2006 Report to the Community Bronze Oasis Disc Manufacturing  Oasis Disc Manufacturing Fall Catalog   Platinum First American  Ervin | Bell Marketing Communications First American Magazine Insert Gold Sony Electronics  BGT Partners Sony Electronics CES 2007 Virtual Press Room Silver Yellow Pages Group  G Branding & Design Yellow Pages Group 2006 Annual Report Bronze Korea Kumho Petrochemical  2006 Annual Report: “Balance is Beautiful”   Platinum Cessna Aircraft Company  2007 Report to Employees Gold Cessna Aircraft Company  Cessna News Television (CNTV) Silver Christiana Care Health System  Physician Focus Advertorial Bronze Toyota Motor Sales USA  Scion Lifestyle Brand Experience   Platinum Weizmann Institute of Science  “Back to Basics: Forward to the Future” Film and Booklet   Gold California Sea Grant  “San Diego Bay: A Story of Exploitation & Restoration” Silver Bayer CropScience  XEO GmbH Bayer CropScience 2006/2007 Corporate Brochure Bronze Prudential Financial  Gearon Hoffman “Beliefs Matter' Brand Video   Platinum LG Chem  Honey Communications Z:IN System Furniture Catalogue Gold Sony Electronics  BGT Partners Sony Cierge Monthly E-mail Newsletters Silver Weizmann Institute of Science  “Back to Basics: Forward to the Future” Film Bronze Urbi  Milenio 3 “Ready to Jump”   Platinum Cognis GmbH  NetFederation GmbH Web 2.0 on the Cognis Intranet Gold Heidelberg Cement AG  SIGNUM communication GmbH High - High Potential Recruiting Brochure Silver Prudential Financial  Retirement Workbooks Bronze Hewlett-Packard Europe  BurdaYukom Publishing GmbH “C -- Ideas for the Board by HP”   Platinum Cessna Aircraft Company  “Cessnan” Gold The Wackenhut Corporation  “Pipeline Magazine” Silver Petrol Ofisi  BEK Petrol Ofisi 2006 Annual Report Bronze Fujitsu Siemens Computer  BurdaYukom Publishing GmbH “Impact” Magazine   Competition Class Winners PRINT Up to $10 Million $10 Million - $100 Million $100 Million - $1 Billion $1+ Billion Advertisement / Ad Series Full Results Annual Report Full Results Full Results Full Results Book / Booklet Full Results Full Results Brochure Full Results Full Results Full Results Calendar Full Results Guide / Toolkit Full Results Magazine / Newsletter Full Results Full Results Full Results Mailer Full Results Full Results Presentation Full Results Press Release Full Results Other Full Results VIDEO Up to $10 Million $10 Million - $100 Million $100 Million - $1 Billion $1+ Billion Commercial / Ad / PSA Full Results Organizational Video Full Results Full Results Product / Service Video Full Results WEB Up to $10 Million $10 Million - $100 Million $100 Million - $1 Billion $1+ Billion Newsletter / Magazine / E-mail-Based Feature Full Results Multimedia / Interactive Full Results Web / Intranet Site Full Results Full Results Full Results Full Results OTHER Up to $10 Million $10 Million - $100 Million $100 Million - $1 Billion $1+ Billion Conference/Meeting Materials Full Results Multi-Format Comms. Materials Full Results Full Results Other Full Results   Up to $10 Million $10 Million - $100 Million $100 Million - $1 Billion $1+ Billion

HOW THE COMPETITION WAS JUDGED

INTRODUCTION

The competition was judged by a field of communications professionals affiliated with LACP.  Their expertise spans a broad spectrum of PR functions ranging from corporate, executive, and internal communications for Fortune 500 organizations to product, service, and non-profit publicity expertise.  Judges are screened to ensure that there are no conflicts of interest.

COMPETITION CLASSES

Award results are based on the judging of submissions within peer-level competition classes.  Competition classes are established to create the most level playing field possible between entries.  They are determined according to company size, annual revenue, and other pertinent factors included on the entry form.

SCORING

Scoring is derived according to a proprietary judging system developed by LACP, which assigns point values to various criteria of an entry. The Competition Scorecard provides further details on these criteria as well as the scores earned. A composite score, based on a 100-point scale, is then determined by summing the results of all judging criteria.

Narrative descriptions can be correlated to an entry’s scores according to the following chart:

The entry with the highest total score within its competition class is presented with the Platinum Award.  The entries with the second-, third-, and fourth-highest total scores within their competition class garner the Gold, Silver, and Bronze Awards, respectively.  In the event of a tie, multiple awards are distributed per award level.

Honorable Mentions are earned by entries not scoring within the top four award levels of any given competition class but achieving a minimum score of 85.

TOP 100

Top 100 awards are given to the highest-scoring entries regardless of competition class. Ties are broken by weighting various judging criteria according to overall importance.

LEGAL NOTICE
Fortune 500 and Fortune 1000 are registered trademarks of Fortune Magazine.

NOTES
* These two categories are linked as one.