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Top 50 Communications Campaigns Gallery
2006 Magellan Awards Communications Campaign Competition

The following gallery represents the Top 50 honorees in the 2006 Magellan Awards Communications Campaign Competition.  Results are based on the judging of submissions within peer-level competition classes.  To learn more about competition classes and how entries were judged, please review the 2006 Magellan Awards Judging Key. To view the complete details about any publication, simply click on the entry of interest.

#1. ESPN, Inc. 

ESPN's Monday Night Football Launch

#2. American Airlines 
Weber Shandwick

“Largest-Ever Airline Ticket Giveaway”

#3. Omni Hotels 
Weber Shandwick

“Filling the Void: Omni Hotels Assists Guests after Airport Liquid Ban”

#4. American Airlines 
Weber Shandwick

“The AAdvantage of Frequent Flying: American Airlines AAdvantage Program Celebrates 25 Years”

#5. American Airlines 
Weber Shandwick

“The Next Generation of Business Class: American Airlines Gets a Makeover”

#6. Wal-Mart Stores, Inc. 
Weber Shandwick

“Wal-Mart Retail Lab”

#7. CBS Corporation 
Buck Consultants

CBS Welcome Kit Outreach Campaign

#8. Boost Mobile 
Miles Ahead Entertainment

#9. American Airlines 
Weber Shandwick

“From Chi-Town to Shanghai: American Airlines Launches Inaugural Service to China”

#10. Walgreen's 
Flowers Communications Group

“Get Fit with Walgreen's”

#11. Boost Mobile 

2006 Boost Mobile Pro of Surf, Presented by Hurley

#12. Institute for Healthcare Improvement 
Goodman Media International

“100,000 Lives” Campaign

#13. American Airlines 
Weber Shandwick

“American Airlines 101: Educating the World on the World's Largest Airline”

#14. iNet Office 
Graham & Associates

iNet Office Launch

#15. Sony Electronics 
The Hoffman Agency

“Heating Up Sony's Newest DVD Burner for the Holidays”

#16. The PGA of America 
Alday Communications

“Play Golf America”

#17. Booz Allen Hamilton 
U.S. Army (RDECOM)


#18. Boost Mobile 

Boost Mobile 2006 “Year of the Media” Campaign

#19. Sony Electronics 
Ruder Finn

Sony mylo Personal Communicator Launch

#20. USAID 

“Communication & Public Diplomacy in Ecuador's Northern Border Region”

#21. American Airlines 
Weber Shandwick

“Fuel for Thought: AA Employees Focus on Conservation Efforts”

#22. EMC 

EMC CLARiiON CX3 UltraScale Campaign

#23. Boost Mobile 

Boost Mobile RockCorps

#24. Cincinnati USA Regional Chamber 

“World's Largest Chicken Dance” Campaign

#25. LifeScan, Inc. 
Robert Marston Marketing Communications

OneTouch Ultra2 Public Relations Launch

#26. KnowledgeStorm, Inc. 

KnowledgeStorm Emerging Media Series Campaign

#27. METRO Cash & Carry 
Pleon Duesseldorf

METRO Fussballhimmel Grand Opening Event, Berlin

#28. ThinkFree 
The Hoffman Agency

“From Blogs to BusinessWeek: Establishing Thought Leadership in an Emerging Market”

#29. OPPO Digital 
FutureWorks, Inc.

OPPO Digital 971 Launch

#30. Booz Allen Hamilton 
U.S. Department of Agriculture

USDA/NAIS Outreach Campaign

#31. ADP 
Cohn & Wolfe

ADP National Employment Report

#32. Allergan, Inc. 
Chandler Chicco Agency

“The Art of BOTOX® Cosmetic: Lose Your 11” Campaign

#33. Allergan, Inc. 
Chandler Chicco Agency

“Reaching Your Goals: A Cervical Dystonia Awareness Campaign”

#34. Allergan, Inc. 
Chandler Chicco Agency

“The Girlfriend's Guide to Staying a Hot Mama” Campaign

#35. AstraZeneca 

GOAL Standard Program

#36. America's WETLAND 
Marmillion + Company

“American's WETLAND: Campaign to Save Coastal Louisiana”

#37. Honda 
Flowers Communications Group

“Honda Battle of the Bands”

#38. Lawry's 
Flowers Communications Group

“Lawry's Family Traditions” Campaign

#39. Rehabilitation Institute of Chicago 

“Rehabilitation Institute of Chicago's Bionic Woman”

#40. Adobe Systems Incorporated 
A&R Edelman

“Adobe's Greenest Office in America Sets the Bar for Corporate Environmentalism”

#41. Colorado State University 

“CloudSat in the Media”

#42. International Hyperhidrosis Society 
Chandler Chicco Agency

“Teen Sweat 101” Campaign

#43. Cognis 

Cognis Care Chemicals Feelosophy Communication Concept

#44. U.S. Postal Service 

USPS Grow! Campaign

#45. CDW Government, Inc. 
O'Keeffe & Company

“Telework: Virtually Working in the Federal Government”

#46. CDW Government, Inc. 
O'Keeffe & Company

CDW-G State & Local Technology Investment Curve Campaign

#47. Infrant Technologies 
The Hoffman Agency

“Building Awareness for Infrant with a Robust Product Reviews Program”

#48. Malibu 
Ruder Finn

“The Media, the News & Malibu: Revisiting a 'Bright' 2006”

#49. AIDS Action Committee of Mass. 
Conventures, Inc.

21st Annual AIDS Walk Boston Campaign

#50. Eastman Kodak Co. 
Eric Mower and Associates

AIIM ON DEMAND Public Relations Campaign

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