advancing excellence in communications™

Project Highlights:
View Competition Class Performance
 

Company/Agency Name:	Sony Electronics / The Hoffman Agency
Company/Agency Web Site:	www.sony.com  /  www.hoffman.com
Company Ticker Symbol:	SNE
Annual Revenue:	$1+ Billion
Employee Base:	10,000+ Employees
Project Name:	“Heating Up Sony's Newest DVD Burner for the Holidays”
Competition Category:	Product/Service Communications: Consumer (Corporation/For-Profit Organization)
Award Garnered:	Silver
Top 50 Rank:	15
Judging Results
First Impression:	28  out of 30
Communications Goal(s) Clarity:	9  out of 10
Target Audience Definition:	10  out of 10
Key Messaging:	19  out of 20
Campaign Execution:	19  out of 20
Campaign Results:	10  out of 10
Total Score:	95  out of 100