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View thumbnails of award-winning entries participating in LACP's Winners' Gallery



Visit the complete list of the Top 100 PR Materials of 2004.



Review the top-performing agencies from this year's Spotlight Awards Competition.

 

 2004 Spotlight Awards Competition Results

The 2004 Spotlight Awards Print, Video & Web PR Competition drew an unprecedented number of submissions representing a broad range of industries and organizational sizes. More than 850 entries were submitted, so competition was exceptionally tough.

Projects were judged in peer-level competitions, which are described in the classes below.  To view the winners for each competition, simply click on the class name.  A winners' gallery profile is available for winning projects whose entry form indicated participation.

COMPETITION CLASSES
PRINT
FORMAT
Up to
$10 Million
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion

Advertisement/
Ad Series

Full Results
Annual Report Full Results Full Results Full Results
Article/
Speech
Full Results
Book/Booklet Full Results
Brochure Full Results Full Results
Magazine/
Newsletter
Full Results Full Results

Press/Media Kit

Full Results
Press/News
Release
Full Results
Toolkits, Mailers
& Related
Full Results
VIDEO
FORMAT
Up to
$10 Million
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion
Corporate/
Organizational
Full Results Full Results

VNRs, PSAs & Related

Full Results
WEB
FORMAT
Up to
$10 Million
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion

Multimedia/
Interactive/
E-mail-Based
Feature

Full Results
Newsletter/
Magazine
Full Results
Web Site/
Intranet Site
Full Results Full Results Full Results
plus $1+ Billion
Non-Profit Orgs.
Full Results
OTHER
FORMATS
Up to
$10 Million
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion

CD-ROM/
DVD-ROM

Full Results
Conference, Meeting & Special Events Materials Full Results
Multi-Format Communications Materials Full Results
  Up to
$10 Million
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion


Winners: Supplemental Categories


 

Platinum

Interdynamic SA, DMC/PCO


“The Finest Hotels of the World - The Best of Greece”

Gold

Recording for the
Blind & Dyslexic

Pequod Communications

RFB&D's “Learning Through Listening” Teacher's Guide
Silver

Infonet
Pondel Wilkinson

Infonet Investor Relations Program
Bronze

VCA Antech
Agnes Huff Communications Group

“A Winning Year” Annual Report

 

Platinum

Duke University Health System
Pikaboo Design

Dukehealth.org Web Site

Gold

Diabetes Research Institute Foundation


“Turning Hope into Reality”

CD-ROM
Silver

LumenVox


LumenVox's Speech Brochure
Bronze

WestEd


WestEd Web Site

 

Platinum

WestEd


WestEd Resources: Products & Services

Gold

WestEd



WestEd 2003

Annual Report
Silver

Broadcom Corporation


“Broadcom in Your Life” Module
Bronze

Rock-Tenn Company


RKT/RTS On-Boarding CD

 

Platinum

Office Depot, Inc.
The JKG Group

2004 Corporate

Social Responsibility Report

Gold

Witness Systems



Witness Systems 2003 Annual Report
Silver

Office Depot, Inc.
The JKG Group

Office Depot WYN2K
Bronze

AVAYA, Inc.


AVAYA Ad Series

 

Platinum

Yellow Pages Group
G Branding & Design

2003 Annual Report

Gold

Texas Association Against Sexual Assault
Weber Shandwick

TAASA Promotional Program
Silver

World Gold Council
CFP Group LTD

www.goldinspirations.com Web Site
Bronze

Cox Enterprises, Inc.
Creative Digital Group

Jim Kennedy Tribute Video

 

Platinum

CN


2003 Annual Report

Gold

Providence Health System - Oregon

“A Day in the Life…” Providence Health System
Silver

Alliance Data Systems
Financial Dynamics

2003 Annual Report
Bronze

Cox Enterprises, Inc.
Cox Publishing Solutions

Xchange Magazine

HOW THE COMPETITION WAS JUDGED

Introduction Competition Classes Scoring Top 100

INTRODUCTION

The competition was judged by a field of communications professionals affiliated with LACP.  Their expertise spans a broad spectrum of PR functions ranging from corporate, executive, and internal communications for Fortune 500 organizations to product, service, and non-profit publicity expertise.  Judges are screened to ensure that there are no conflicts of interest.

COMPETITION CLASSES

Award results are based on the judging of submissions within peer-level competition classes.  Competition classes are established to create the most level playing field possible between entries.  They are determined according to company size, annual revenue, and other pertinent factors included on the entry form.

SCORING

Scoring is derived according to a proprietary judging system developed by LACP, which assigns point values to various criteria of an entry. The Competition Scorecard provides further details on these criteria as well as the scores earned. A composite score, based on a 100-point scale, is then determined by summing the results of all judging criteria.

Narrative descriptions can be correlated to an entry’s scores according to the following chart:

Point Scale

 


0-10


0-20


0-30

0-100
(Total Score)


Narrative Description

10

19-20

28-30

91-100

Superb – Among the Very Best Judged

9

17-18

25-27

81-90

Excellent – Outstanding, Strong Performance

8

15-16

22-24

71-80

Very Good – Positive Feedback by All Judges

7

13-14

19-21

61-70

Good – Acceptable with Room to Improve

6

11-12

16-18

51-60

Fair – Good Qualities But Problems as Well

5

9-10

13-15

41-50

Mediocre – Weaknesses Dampen Efforts

0-4

0-8

0-12

0-40

Poor – Re-Evaluation Strongly Recommended

The entry with the highest total score within its competition class is presented with the Platinum Award.  The entries with the second-, third-, and fourth-highest total scores within their competition class garner the Gold, Silver, and Bronze Awards, respectively.  In the event of a tie, multiple awards are distributed per award level.

Honors are earned by entries not scoring within the top four award levels of any given competition class but achieving a minimum score of 80.

TOP 100

Top 100 awards are given to the highest-scoring entries regardless of competition class. Ties are broken by weighting various judging criteria according to overall importance.

Top 100 Publicity Materials of 2004

1. Interdynamic SA, DMC/PCO
2. Recording for the Blind & Dyslexic /
Pequod Communications
3. CN
4. WestEd
5. Providence Health System - Oregon
6. Infonet /
Pondel Wilkinson
7. Cognis Textile Technology /
creativ partner
8. Cox Enterprises, Inc. /
Cox Publishing Solutions
9. Cognis /
creativ partner
10. Alliance Data Systems /
Financial Dynamics
11. Scholastic
12. Sony Electronics /
BGT Partners
13. Duke University Health System /
Pikaboo Design
14. Office Depot, Inc. /
The JKG Group
15. Yellow Pages Group /
G Branding & Design
16. Witness Systems
17. ESPN
18. Aventis /
Net Federation Interactive Media
19. Bayer CropScience AG /
creativ partner
20. AREVA
21. GE Healthcare /
Mountain View Group, Ltd.
22. Cognis /
creativ partner
23. Samsung Securities /
UCC, Inc.
24. SK Telecom /
UCC, Inc.
25. Cognis /
creativ partner
26. Mighty Ducks of Anaheim
27. Fleetwood Enterprises /
Ervin Bell Advertising
28. Advanced Micro Devices /
Waggener Edstrom
29. Scholastic
30. Office Depot, Inc. /
The JKG Group
31. Constella Group
32. Broadcom Corporation
33. Rock-Tenn Company
34. Scholastic
35. Stellex Aerostructures /
DigiNovations
36. Cox Enterprises, Inc. /
StudioCom
37. Arizona Department of Transportation
38. Institut Straumann AG / sxces Communication
39. World Gold Council /
CFP Group LTD
40. AVAYA, Inc.
41. WestEd
42. Texas Association Against Sexual Assault / Weber Shwk.
43. Stew Leonard's
44. Diabetes Research Institute Foundation
45. Intel Corporation
46. Blue Cross Blue Shield of Massachusetts
47. Broadcom Corporation
48. Samsung Life Insurance /
UCC, Inc.
49. MIT Inst. for Soldier Nanotechnologies /
DigiNovations
50. Kentucky League of Cities
51. Intel Corporation
52. Sony Electronics /
The Hoffman Agency
53. Cubic Corporation
54. Ceridian
55. Steven Madden LTD /
Financial Dynamics
56. Pinellas County Utilities
57. Mercy Care Plan
58. i-flex solutions, ltd.
59. The LEAP School /
DigiNovations
60. LumenVox
61. Spinelli Corporation
62. Optiant, Inc. /
Corporate Ink
63. Toyota Motor Manufacturing Kentucky
64. Cox Enterprises, Inc. /
Creative Digital Group
65. Henkel KGaA
66. Nextel Communications
67. Schaller Anderson, Inc.
68. University Construction /
PRx Strategic Marketing Comm.
69. American National Standards Institute
70. Ulster County Development Corp. /
CRSR Designs, Inc.
71. First American Corporation /
Ervin Bell Advertising
72. Medtronic /
Gunney Orchestrated Marketing Comm.
73. Manulife USA & Manulife New York
74. DuPont Crop Protection Company /
Creative Priority
75. Transpro, Inc. /
Financial Dynamics
76. CJ Entertainment /
UCC, Inc.
77. Valley Health Plan /
PRx Strategic Marketing Comm.
78. The Hoffman Agency
79. American National Standards Institute
80. Cuisinart /
Rachel Litner Associates
81. American National Standards Institute
82. Optiant, Inc. /
Corporate Ink
83. Recording for the Blind & Dyslexic /
Pequod Comm.
84. Héma-Québec
85. Rock-Tenn Company
86. World Gold Council /
CFP Group LTD
87. WestEd
88. Optiant, Inc. /
Corporate Ink
89. Resources for Senior Living / Goldman & Associates PR
90. MissouriCare Health Plan
91. FAA Managers Association / Mifsud CrossMedia Comm.
92. US Army PM AIT
93. ESPN
94. Rock-Tenn Company
95. Optiant, Inc. /
Corporate Ink
96. Lockheed Martin
97. Selective Insurance Group
98. Outer Banks Visitors Bureau /
CKPR
99. CSA Group
100. Horizon Blue Cross Blue Shield of NJ / Winning Strategies

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