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Project Highlights:
 
Company/Agency Name: Sony Electronics /
The Hoffman Agency
Company/Agency Web Site: www.sony.com  /  www.hoffman.com
Company Ticker Symbol: SNE
Annual Revenue: $1+ Billion
Employee Base: 10,000+ Employees
Project Name: “Crafting” A Successful Strategy: Sony Digital Scrapbooking Broadcast Push
Competition Category: Video: VNRs, PSAs and Related
Award Garnered: Platinum
Top 100 Rank: 52
   

Judging Results

First Impression:

29

 out of 30
Overall Narrative:

9

 out of 10
Overall Visual Design:

9

 out of 10
Creativity:

19

 out of 20
Message Clarity:

18

 out of 20
Perceived Relevance:

9

 out of 10
Total Score:

93

 out of 100


 


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