LACP 2017 Spotlight Awards Global Communications Competition

advancing excellence in communications™

2017 Spotlight Awards
Global Communications Competition

Liberty Mutual
Pappas MacDonnell

Entry Highlights:
View Competition Class Performance

Company/Agency Name: Liberty Mutual /
Pappas MacDonnell
Company/Agency Web Site: www.libertymutual.com / www.pappasmacdonnell.com
Project Name: The Supplemental Insurance Portfolio
Competition Category: Other: Multi-Format Communications Materials
Annual Revenue: $10+ billion
Employee Base: 10,000+ employees
Award Garnered: Gold
Top 100 Rank: 40

Judging Results
First Impression:
29
out of 30
Overall Narrative:
10
out of 10
Overall Visual Design:
10
out of 10
Creativity:
19
out of 20
Message Clarity:
20
out of 20
Perceived Relevance:
10
out of 10
Total Score:
98
out of 100

Gold Award Top 100 communications materialss of 2017 (#40)