LACP 2016 Spotlight Awards Global Communications Competition

advancing excellence in communications™

2016 Spotlight Awards
Global Communications Competition

Prudential

Entry Highlights:
View Competition Class Performance

Company Name: Prudential United States
Company Ticker Symbol: Yes
Project Name: Prudential Retirement Change the Conversation 2016 Communications Campaign
Competition Category: Digital: Multimedia/Interactive
Annual Revenue: $10+ billion
Employee Base: 10,000+ employees
Award Garnered: Gold
Top 100 Rank: 42

Judging Results
First Impression:
29
out of 30
Overall Narrative:
10
out of 10
Overall Visual Design:
10
out of 10
Creativity:
20
out of 20
Message Clarity:
19
out of 20
Perceived Relevance:
10
out of 10
Total Score:
98
out of 100

Gold Award Top 100 Communications Materials of 2016 (#42)