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2014 Magellan Awards
Communications Campaign Competition


Defense Health Agency

Project Highlights:
View Competition Class Performance
 
Company Name:Defense Health Agency
Company Web Site:www.tricare.mil
Annual Revenue:$1+ billion
Employee Base:10,000+ Employees
Project Name:The "2014 Quit Tobacco" Campaign
Competition Category:Product/Service Comms: Consumer
(Government Body)
Award Garnered:Gold
Top 25 Rank:9
  

Judging Results

First Impression:

29

 out of 30
Communications Goal(s) Clarity:

10

 out of 10
Target Audience Definition:

10

 out of 10
Key Messaging:

20

 out of 20
Campaign Execution:

19

 out of 20
Campaign Results:

10

 out of 10
Total Score:

98

 out of 100


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