UPMC Health Plan
Chemistry Communications

Entry Highlights:
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Company/Agency Name:	UPMC Health Plan  / Chemistry Communications
Company/Agency Web Site:	www.upmchealthplan.com  /  www.createareaction.com
Project Name:	The UPMC Health Plan Education Video
Competition Category:	Video/Audio: Product/Service
Annual Revenue:	$1 - $10 billion
Employee Base:	10,000+ Employees
Award Garnered:	Platinum
Top 40 Rank:	1
Judging Results
First Impression:	29  out of 30
Overall Narrative:	10  out of 10
Overall Visual Design:	10  out of 10
Creativity:	20  out of 20
Message Clarity:	20  out of 20
Perceived Relevance:	10  out of 10
Total Score:	99  out of 100