LACP 2013 Spotlight Awards Global Communications Competition

advancing excellence in communications™

2013 Spotlight Awards
Global Communications Competition

Prudential Retirement

Entry Highlights:
View Competition Class Performance

Company Name: Prudential Retirement
Company Web Site: www.prudential.com
Project Name: The Prudential Retirement Introductory Kit
Competition Category: Print: Guide/Toolkit
Annual Revenue: $10+ billion
Employee Base: 10,000+ Employees
Award Garnered: Gold
Top 100 Rank: 89

Judging Results
First Impression:
30
out of 30
Overall Narrative:
10
out of 10
Overall Visual Design:
10
out of 10
Creativity:
20
out of 20
Message Clarity:
19
out of 20
Perceived Relevance:
9
out of 10
Total Score:
98
out of 100

Gold Award Top 100 Communications Materials of 2013 (#89)