LACP 2013 Spotlight Awards Global Communications Competition | Merck KGaA / HOFFMANN UND CAMPE Corporate Publishing

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2013 Spotlight Awards
Global Communications Competition

Merck KGaA
HOFFMANN UND CAMPE Corporate Publishing

Entry Highlights:
View Competition Class Performance

Company/Agency Name: Merck KGaA /
HOFFMANN UND CAMPE Corporate Publishing
Company/Agency Web Site: www.merckgroup.com / www.hocacp.de
Project Name: "People Scans – A City Floats"
Competition Category: Video/Audio: Other (Describe Under 'Special Instructions')
Annual Revenue: $100 million - $1 billion
Employee Base: 10,000+ Employees
Award Garnered: Platinum
Top 100 Rank: 30

Judging Results
First Impression:
30
out of 30
Overall Narrative:
10
out of 10
Overall Visual Design:
10
out of 10
Creativity:
20
out of 20
Message Clarity:
19
out of 20
Perceived Relevance:
10
out of 10
Total Score:
99
out of 100

Platinum Award Top 100 Communications Materials of 2013 (#30)