LACP 2013 Spotlight Awards Global Communications Competition | BASF Personal Care & Nutrition GmbH / XEO GmbH

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March 15th, 2025

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2013 Spotlight Awards
Global Communications Competition

BASF Personal Care & Nutrition GmbH
XEO GmbH

Entry Highlights:
View Competition Class Performance

Company/Agency Name: BASF Personal Care & Nutrition GmbH /
XEO GmbH
Company/Agency Web Site: www.basf.com / www.xeo-brands.com
Project Name: "Care Creations"
Competition Category: Print: Advertisement/Ad Series
Annual Revenue: $10+ billion
Employee Base: 10,000+ Employees
Award Garnered: Platinum
Top 100 Rank: 22

Judging Results
First Impression:
30
out of 30
Overall Narrative:
10
out of 10
Overall Visual Design:
10
out of 10
Creativity:
20
out of 20
Message Clarity:
19
out of 20
Perceived Relevance:
10
out of 10
Total Score:
99
out of 100

Platinum Award Top 100 Communications Materials of 2013 (#22)