LACP 2013 Magellan Awards Communications Campaign Competition | Massachusetts Department of Public Health / LaVoie Group

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2013 Magellan Awards
Communications Campaign Competition

Massachusetts Department of Public Health
LaVoie Group

Project Highlights:
View Competition Class Performance

Company/Agency Name: Massachusetts Department of Public Health /
LaVoie Group
Company/Agency Web Site: www.mass.gov/eohhs/gov/departments/dph/prog / www.lavoiegroup.com
Annual Revenue: $100 million - $1 billion
Employee Base: 100 - 1,000 Employees
Project Name: The Massachusetts DPH Emergency Preparedness Month Campaign
Competition Category: Community Relations
(Government Body)
Award Garnered: Platinum
Top 25 Rank: 6

Judging Results
First Impression:
29
out of 30
Communications Goal(s) Clarity:
10
out of 10
Target Audience Definition:
10
out of 10
Key Messaging:
20
out of 20
Campaign Execution:
20
out of 20
Campaign Results:
10
out of 10
Total Score:
99
out of 100