LACP 2013 Magellan Awards Communications Campaign Competition

advancing excellence in communications™

2013 Magellan Awards
Communications Campaign Competition

Coca-Cola HBC Romania
IMAGE PR

Project Highlights:
View Competition Class Performance

Company/Agency Name: Coca-Cola HBC Romania /
IMAGE PR
Company/Agency Web Site: www.coca-colahellenic.ro/ / www.imagepr.ro
Annual Revenue: $100 million - $1 billion
Employee Base: 1,000 - 10,000 Employees
Project Name: "Play to Win"
Competition Category: Employee/Intra-Industry Communications
(Corporation/For-Profit Organization)
Award Garnered: Platinum
Top 25 Rank: 3

Judging Results
First Impression:
29
out of 30
Communications Goal(s) Clarity:
10
out of 10
Target Audience Definition:
10
out of 10
Key Messaging:
20
out of 20
Campaign Execution:
20
out of 20
Campaign Results:
10
out of 10
Total Score:
99
out of 100