LACP 2013 Magellan Awards Communications Campaign Competition

advancing excellence in communications™

2013 Magellan Awards
Communications Campaign Competition

National Football League

Project Highlights:
View Competition Class Performance

Company Name: National Football League
Company Web Site: www.nfl.com
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Project Name: "NFL Play 60"
Competition Category: Community Relations
(Non-Profit/Charity/Foundation)
Award Garnered: Silver
Top 25 Rank: 25

Judging Results
First Impression:
28
out of 30
Communications Goal(s) Clarity:
10
out of 10
Target Audience Definition:
10
out of 10
Key Messaging:
19
out of 20
Campaign Execution:
20
out of 20
Campaign Results:
10
out of 10
Total Score:
97
out of 100