LACP 2013 Inspire Awards Corporate Publishing Competition | Volkswagen AG / KircherBurkhardt GmbH

advancing excellence in communications™

2013 Inspire Awards
Corporate Publishing Competition

Volkswagen AG
KircherBurkhardt GmbH

Publication Highlights:
View Competition Class Performance

Company/Agency Name: Volkswagen AG /
KircherBurkhardt GmbH
Company/Agency Web Site: www.volkswagen.de / www.kircher-burkhardt.com
Annual Revenue: $10+ billion
Employee Base: 10,000+ Employees
Publication/Project Name: "The Tale of the Volkswagen Currywurst" (Das Auto. Magazine)
Publication Format: Video | One-Time
Primary Audience: Customers
Award Garnered: Silver
Top 40 Rank: 35

Judging Results
First Impression:
18
out of 20
Artwork:
10
out of 10
Readability:
10
out of 10
Creativity:
10
out of 10
Message Clarity:
10
out of 10
Variety of Features:
10
out of 10
Audience Focus:
10
out of 10
Perceived Relevance:
9
out of 10
Ease of Navigation:
10
out of 10
Total Score:
97
out of 100

Silver Award Top 40 Internal Communications Materials of 2013 (#35)