LACP 2013 Inspire Awards Corporate Publishing Competition | Bayerische Motoren Werke AG / HOFFMANN UND CAMPE Corporate Publishing

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2013 Inspire Awards
Corporate Publishing Competition

Bayerische Motoren Werke AG
HOFFMANN UND CAMPE Corporate Publishing

Publication Highlights:
View Competition Class Performance

Company/Agency Name: Bayerische Motoren Werke AG /
HOFFMANN UND CAMPE Corporate Publishing
Company/Agency Web Site: www.bmw.com / www.hocacp.de
Annual Revenue: $10+ billion
Employee Base: 10,000+ Employees
Publication/Project Name: "BMW Magazine" & "BMW Magazine" App
Publication Format: Multiple | Semi-Annually
Primary Audience: Customers
Award Garnered: Silver

Judging Results
First Impression:
18
out of 20
Artwork:
10
out of 10
Readability:
10
out of 10
Creativity:
10
out of 10
Message Clarity:
10
out of 10
Variety of Features:
10
out of 10
Audience Focus:
10
out of 10
Perceived Relevance:
9
out of 10
Ease of Navigation:
10
out of 10
Total Score:
97
out of 100

Silver Award