LACP 2013/14 Spotlight Awards Global Communications Competition

advancing excellence in communications™

2013/14 Spotlight Awards
Global Communications Competition

Yum! Brands, Inc.

Entry Highlights:
View Competition Class Performance

Company Name: Yum! Brands, Inc.
Company Web Site: www.yum.com
Project Name: The 2012 Yum! Brands Customer Mania Report
Competition Category: Print: Annual Report
Annual Revenue: $10+ billion
Employee Base: 10,000+ Employees
Award Garnered: Bronze

Judging Results
First Impression:
29
out of 30
Overall Narrative:
10
out of 10
Overall Visual Design:
9
out of 10
Creativity:
20
out of 20
Message Clarity:
19
out of 20
Perceived Relevance:
9
out of 10
Total Score:
96
out of 100

The 2012 Yum! Brands Customer Mania Report

Bronze Award