Annual Report Highlights:
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Company/Agency Name:	Kellogg Company  / Ideas On Purpose
Company/Agency Web Site:	www.annualreport2012.kelloggcompany.com  /  www.ideasonpurpose.com
Annual Revenue:	$10+ billion
Employee Base:	10,000+ Employees
Core Industry:	Consumer Consumables — Food/Beverages/Tobacco
Type of Report:	Online Annual Report
Title/Theme:	"Moving Forward"
Regional Top 50 Rank:	21 (Americas Region)
Country-Based Honors:	Top 50 American Reports
Industry Award Garnered:	Platinum
Top 100 Worldwide Rank:	79
Judging Results
First Impression:	29  out of 30
Report Cover:	10  out of 10
Letter to Shareholders:	10  out of 10
Report Narrative:	10  out of 10
Report Financials:	10  out of 10
Creativity:	10  out of 10
Message Clarity:	10  out of 10
Information Accessibility:	10  out of 10
Total Score:	99  out of 100