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2012 Spotlight Awards Global Communications Competition



Entry Highlights:
View Competition Class Performance
 
Company/Agency Name:Yum! Brands, Inc.  /
Yum! Creative Services
Company Web Site:www.yum.com
Company Ticker Symbol:YUM
Project Name:The Yum! Brands 2011 Annual Customer Mania Report
Competition Category:Web/E-Mail: Annual Report
Annual Revenue:$1+ billion
Employee Base:10,000+ Employees
Award Garnered:Gold
Top 100 Rank:42
  

Judging Results

First Impression:

29

 out of 30
Overall Narrative:

9

 out of 10
Overall Visual Design:

10

 out of 10
Creativity:

20

 out of 20
Message Clarity:

20

 out of 20
Perceived Relevance:

10

 out of 10
Total Score:

98

 out of 100


The Yum! Brands 2011 Annual Customer Mania Report

Gold Award  Top 100 Communications Materials of 2012 (#42)

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