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2011/12 Vision Awards Annual Report Competition


Kellogg CompanyKellogg CompanyKellogg CompanyKellogg CompanyKellogg CompanyKellogg CompanyKellogg CompanyKellogg CompanyKellogg CompanyKellogg CompanyKellogg CompanyKellogg CompanyKellogg CompanyKellogg CompanyKellogg Company

Annual Report Highlights:
View Competition Class Performance

Company/Agency Name:Kellogg Company United States /
Ideas On Purpose
Company/Agency Web Site:www.annualreport2011.kelloggcompany.com/  /  www.ideasonpurpose.com
Annual Revenue:$10+ billion
Employee Base:10,000+ Employees
Core Industry:Consumer Consumables – Food/Beverages/Tobacco
Type of Report:Online Annual Report
Title/Theme:"Brands You Love. Foods That Delight."
Industry Award Garnered:Bronze
  

Judging Results

First Impression:

29

 out of 30
Report Cover:

9

 out of 10
Letter to Shareholders:

10

 out of 10
Report Narrative:

9

 out of 10
Report Financials:

10

 out of 10
Creativity:

10

 out of 10
Message Clarity:

9

 out of 10
Information Accessibility:

10

 out of 10
Total Score:

96

 out of 100


Kellogg Company


LACP 2011/12 Vision Awards Bronze Winner
    
    

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