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INTRODUCTION
The competition was judged by a field of communications
professionals affiliated with LACP. Their expertise spans a
broad spectrum of PR functions ranging from corporate, executive,
and internal communications for Fortune 500 organizations to
product, service, and non-profit publicity expertise. Judges
are screened to ensure that there are no conflicts of interest.
COMPETITION CLASSES
Award results are based on the judging of submissions within
peer-level competition classes. Competition classes are
established to create the most level playing field possible between
entries. They are determined according to company size, annual
revenue, and other pertinent factors included on the entry form.
SCORING
Scoring is derived according to a proprietary judging system
developed by LACP, which assigns point values to various criteria of
an entry. The Competition Scorecard provides further
details on these criteria as well as the scores earned. A composite
score, based on a 100-point scale, is then determined by summing the
results of all judging criteria.
Narrative descriptions can be correlated to an entrys scores
according to the following chart:
Point Scale»»»
0-10 |
»»»
0-20 |
»»»
0-30 |
»»»
0-100 |
Narrative Description |
|
10 |
19-20 |
28-30 |
91-100 |
Superb Among the Very Best Judged |
|
9 |
17-18 |
25-27 |
81-90 |
Excellent Outstanding, Strong Performance |
|
8 |
15-16 |
22-24 |
71-80 |
Very Good Positive Feedback from Judging Staff |
|
7 |
13-14 |
19-21 |
61-70 |
Good Acceptable with Room to Improve |
|
6 |
11-12 |
16-18 |
51-60 |
Fair Good Qualities But Problems as Well |
|
5 |
9-10 |
13-15 |
41-50 |
Mediocre Weaknesses Dampen Efforts |
|
0-4 |
0-8 |
0-12 |
0-40 |
Poor Re-Evaluation Strongly Recommended |
The entry with the highest total score within its competition
class is presented with the Platinum Award. The entries with
the second-, third-, and fourth-highest total scores within their
competition class garner the Gold, Silver, and Bronze Awards,
respectively. In the event of a tie, multiple awards are
distributed per award level.
Honorable Mentions are earned by entries not
scoring within the top four award levels of any given competition
class but achieving a minimum score of 90.
TOP 100
Top 100 awards are given to the highest-scoring entries regardless
of competition class. Ties are broken by weighting various judging
criteria according to overall importance.
LEGAL NOTICE
Fortune 500 and Fortune 1000 are registered trademarks of Fortune
Magazine. Forbes Global 2000 is a registered trademark of
Forbes Magazine. |
