Project Highlights:
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Company/Agency Name:	Hormel Foods Corporation / Burson-Marsteller
Company/Agency Web Site:	www.hormelfoods.com  /  www.bm.com
Company Ticker Symbol:	HRL
Annual Revenue:	$1+ billion
Employee Base:	10,000+ Employees
Project Name:	The Hormel Foods Corporate Reputation Program
Competition Category:	Corporate/Organizational Communications (Corporation/For-Profit Organization)
Award Garnered:	Platinum
Top 50 Rank:	4
Judging Results
First Impression:	29  out of 30
Communications Goal(s) Clarity:	10  out of 10
Target Audience Definition:	10  out of 10
Key Messaging:	20  out of 20
Campaign Execution:	20  out of 20
Campaign Results:	9  out of 10
Total Score:	98  out of 100