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Project Highlights:
View Competition Class Performance
 
Company/Agency Name: ING Belgium /
Ketchum Pleon
Company/Agency Web Site: www.ing.be  /  www.pleon.be
Annual Revenue: $100 million - $1 billion
Employee Base: 1,000 - 10,000 Employees
Project Name: The ING Lion Account Campaign
Competition Category: Product/Service Comms: Consumer
(Corporation/For-Profit Organization)
Award Garnered: Bronze
Top 50 Rank: 20
   

Judging Results

First Impression:

28

 out of 30
Communications Goal(s) Clarity:

9

 out of 10
Target Audience Definition:

10

 out of 10
Key Messaging:

20

 out of 20
Campaign Execution:

19

 out of 20
Campaign Results:

10

 out of 10
Total Score:

96

 out of 100


LACP Bronze Award Winner

LACP Top 50 Award Winner

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