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Project Highlights:
View Competition Class Performance
 
Company/Agency Name: Horizon Blue Cross Blue Shield New Jersey /
Winning Strategies Public Relations
Company/Agency Web Site: www.horizonblue.com  /  www.winningstrat.com
Annual Revenue: Up to $10 million
Employee Base: Up to 100 Employees
Project Name: Horizon Blue Cross Blue Shield's Healthy U Blimp Tour 2008
Competition Category: Corporate/Organizational Communications
(Corporation/For-Profit Organization)
Award Garnered: Platinum
Top 50 Rank: 17
   

Judging Results

First Impression:

28

 out of 30
Communications Goal(s) Clarity:

10

 out of 10
Target Audience Definition:

9

 out of 10
Key Messaging:

20

 out of 20
Campaign Execution:

20

 out of 20
Campaign Results:

9

 out of 10
Total Score:

96

 out of 100


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