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Entry Highlights:
View Competition Class Performance
 
Company Name: Blue Cross Blue Shield of Texas 
Company Web Site: www.bcbstx.com
Project Name: 2007 Wellness Guidelines for Providers
Competition Category: Print: Guide/Toolkit
Annual Revenue: $1+ Billion
Employee Base: 10,000+ Employees
Award Garnered: Gold
   

Judging Results

First Impression:

28

 out of 30
Overall Narrative:

9

 out of 10
Overall Visual Design:

9

 out of 10
Creativity:

19

 out of 20
Message Clarity:

20

 out of 20
Perceived Relevance:

10

 out of 10
Total Score:

95

 out of 100



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