home | help | email  


Member Login
Membership Info
FREE: Subscribe
Call for Entries
Award Programs
PR Tools 2008
Evaluations
Resource Catalog
Support and Q&A
Client List
About LACP
Contact Us




Return to the competition
home page
.

   



Project Highlights:
View Competition Class Performance
 
Company/Agency Name: Pernod Ricard USA /
The Thomas Collective
Company/Agency Web Site: www.theglenlivet.com  /  www.thethomascollective.com
Annual Revenue: $100 Million - $1 Billion
Employee Base: 1,000 - 10,000 Employees
Project Name: “The Glenlivet Wear a Kilt to Work Day”
Competition Category: Product/Service Communications: Consumer
(Corporation/For-Profit Organization)
Award Garnered: Silver
   

Judging Results

First Impression:

28

 out of 30
Communications Goal(s) Clarity:

9

 out of 10
Target Audience Definition:

10

 out of 10
Key Messaging:

19

 out of 20
Campaign Execution:

19

 out of 20
Campaign Results:

9

 out of 10
Total Score:

94

 out of 100


Copyright 2001-2008 - League of American Communications Professionals LLC - All Rights Reserved

  home ] Member Login ] Membership Info ] FREE: Subscribe ] Call for Entries ] Award Programs ] PR Tools 2008 ] Evaluations ] Resource Catalog ] Support and Q&A ] Client List ] About LACP ] Contact Us ]