The 2005 Inspire Awards Employee Communications Competition drew an unprecedented number of submissions representing a broad range of industries and organizational sizes. More than 375 entries were received, so competition was exceptionally tough.

Communications campaigns were judged in peer-level competitions, which are described in the classes below.  To view the winners for each competition, simply click on the class name.  A winners' gallery profile is available for winning annual reports whose entry form indicated participation.

Competition-Wide Special Achievement Winners   Platinum XANGO LLC  GO Magazine   Platinum Pearson Education  The Crescent   Platinum Cox Enterprises, Inc.  Inside Cox Magazine   Platinum Heidelberg  SIGNUM communication GmbH Heidelberg News   Platinum Holt, Renfrew & Co. Ltd.  muse   Platinum Gemstar - TV Guide  SYNC   Platinum Sony Electronics  Insight Platinum Toyota Motor Sales  Driver's Seat   Competition Class Winners COMMUNITY PUBLICATIONS Up to $10 Million $10 Million - $100 Million $100 Million - $1 Billion $1+ Billion All Full Results     CUSTOMER PUBLICATIONS Up to $10 Million $10 Million - $100 Million $100 Million - $1 Billion $1+ Billion Daily - Bi-Monthly Full Results Quarterly - Annually* Full Results     EMPLOYEE PUBLICATIONS Up to $10 Million $10 Million - $100 Million $100 Million - $1 Billion $1+ Billion Daily - Semi-Monthly Full Results Monthly* Full Results Full Results Full Results Bi-Monthly* Full Results Quarterly* Full Results Up to 10,000 Employees 10,000+ Employees 3x / Year - Annually Full Results     INVESTOR / MEMBER / PARTNER Up to $10 Million $10 Million - $100 Million $100 Million - $1 Billion $1+ Billion All Full Results     ELECTRONIC PUBLICATIONS Up to $10 Million $10 Million - $100 Million $100 Million - $1 Billion $1+ Billion Daily / Weekly / Regularly Full Results Monthly Full Results Bi-Monthly Full Results Quarterly Full Results

NOTES
* Monthly is defined as 9-13 issues per year.  Bi-Monthly is defined as 5-8 issues per year. Quarterly is defined as 4 issues per year.

HOW THE COMPETITION WAS JUDGED

INTRODUCTION

The competition was judged by a field of communications professionals affiliated with LACP.  Their expertise spans a broad spectrum of PR functions ranging from corporate, executive, and internal communications for Fortune 500 organizations to product, service, and non-profit publicity expertise.  Judges are screened to ensure that there are no conflicts of interest.

COMPETITION CLASSES

Award results are based on the judging of submissions within peer-level competition classes.  Competition classes are established to create the most level playing field possible between entries.  They are determined according to company size, annual revenue, and other pertinent factors included on the entry form.

SCORING

Scoring is derived according to a proprietary judging system developed by LACP, which assigns point values to various criteria of an entry. The Competition Scorecard provides further details on these criteria as well as the scores earned. A composite score, based on a 100-point scale, is then determined by summing the results of all judging criteria.

Narrative descriptions can be correlated to an entry’s scores according to the following chart:

The entry with the highest total score within its competition class is presented with the Platinum Award.  The entries with the second-, third-, and fourth-highest total scores within their competition class garner the Gold, Silver, and Bronze Awards, respectively.  In the event of a tie, multiple awards are distributed per award level.

Honorable Mentions are earned by entries not scoring within the top four award levels of any given competition class but achieving a minimum score of 85.

TOP 50

Top 50 awards are given to the highest-scoring entries regardless of competition class. Ties are broken by weighting various judging criteria according to overall importance.

LEGAL NOTICE
Fortune 500 and Fortune 1000 are registered trademarks of Fortune Magazine.